Escaping the rat race, going all in on a start-up venture, the support and confidence of a rockstar wife, failure as feedback, and dedication to quality

Andrew Clark, Co-Founder of Boochcraft, visits to talk about life, self-mastery, and fatherhood in the context of founding a now three-year-old brewery of California’s first alcoholic kombucha beverage.

Today, we discuss infusing a brand with feeling, setbacks and serendipity, facing fear, and knowing your why.

“It’s not failure. It’s just feedback. Whatever’s not working is just as important as what is working. You’re ruling out the non-possibilities.”

– Andrew Clark

The Boochcraft team have set out on a mission to “inspire people to live an exceptional life. One that is bold, adventurous, and full of excitement. A life rich with meaningful relationships and a supportive community.”

“The old adage is customers first. But, really, I want to make employees happy and that’s just going to be contagious everywhere. Any interaction that somebody has with one of our employees, I want them to think – wow, that person is pumped!”

– Andrew Clark


Chief Brewing Officer / Co-Founder

With over 10 years experience brewing beer, wine, cider, mead, and (of course) kombucha, Andrew isn’t shy when it comes to fermentation. When he’s not fine tuning kombucha recipes and tinkering with the brewery equipment, you’ll find Andrew tending to his urban farm comprising of chickens, bees, worms. and a toddler.


  • Getting out of the rat race
  • Smile first thing in the morning
  • Going all-in, living in the garage with a pregnant wife
  • Succeeding once and then failing for months with a deadline looming
  • Dedication to quality over profit
  • Building infectious joy and confidence into a brand
  • Innovating with honesty and transparency
  • Can sustainable, responsible business scale?
  • Dips and plateaus – the universe testing resolve
  • Know your why
  • How important is fear?
  • Getting outside your comfort zone
  • Fatherhood is everything
  • Getting in touch with emotions


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